Zepto, built for people who live alone
Rethinking grocery delivery for solo living — a redesign that adds Solo Mode, spend tracking, and a smarter experience for India's fastest-growing user segment.
A Zepto redesign for
India's solo renters
Zepto is India's fastest-growing quick-commerce platform. But a large and growing segment of its users — people who live alone — have been underserved from day one. Packs are too big. There's no way to track spending. The app never learns preferences. This project reimagines Zepto for solo users from the ground up.
What's broken
for solo users
Packs too big
Every product is sized for families. Solo renters end up wasting food, overspending, and feeling like the app doesn't understand them at all. There's no way to filter for single-serving sizes.
Can't see spending
There's no way to track grocery spend within the app. Users are constantly surprised by how much they're spending month-to-month with no visibility, no budget, and no history.
Never learns who you are
Zepto treats every user the same. Solo renters with specific dietary needs, routines, and favourite items are shown the same generic home as families buying in bulk. There's zero personalisation.
The process
we followed
"People living alone don't want a smaller Zepto.
They want a smarter one." Core insight · Zepto redesign
What research revealed
Solo users buy differently
They shop more frequently, in smaller quantities, but with more intentionality. They're building routines, not stocking up. The current app punishes this pattern at every turn.
Budget anxiety is real
Most solo renters operate on tight budgets. They want to know the cost before committing, not when they checkout. Pre-commit cost visibility dramatically reduces abandoned carts.
Personalisation drives loyalty
Solo users who feel the app "knows them" reorder 2× more frequently. A personalised home that learns their staples and dietary preferences is the highest-ROI surface in the app.
Key design decisions visualised in context
The four decisions
that changed everything
Solo Mode toggle
A persistent mode that filters the entire app — products, pack sizes, and recommendations — to single-serving options. One toggle, immediate transformation.
Tracker in main nav
A dedicated spend tracker elevated to the main navigation. Users can see their monthly grocery spend, budget progress, and category breakdown at a glance — without leaving the app.
Budget resets with salary
Users set a salary date. The budget automatically resets on that day, giving spend tracking a natural rhythm that matches how solo renters actually think about money.
Cost shown pre-commit
Price is now shown before adding to cart — on the PDP, in list views, and at the category level. No surprises at checkout. Budget anxiety eliminated.
Typography & color
Onboarding for solo users
Before & after
The redesigned
core experience
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